We're O'Leary and Partners, a full-service ad agency headquartered in Newport Beach, California, and we know how high the expectations are from people who love a company, a category, or a hobby.
We create the advertising for some of the most loved brands in the world. Some of those brands include WD-40, In-N-Out Burger and AAA.
After all, how many household products have an actual fan club? We know of one, WD-40, whose fan club has over 100,000 members.
And there is only one fast food chosen by Vanity Fair to serve at its post-Oscar party: In-N-Out Burger.
AAA is one of the most trusted brands in America, across all demographics.
To us, there is no greater honor or responsibility than a brand entrusting us with its growth and well-being. The chance to maintain, nurture and build an emotional connection with its audience.
We are O’Leary and Partners. The agency loved by the brands people love.
Household names, American icons, beloved institutions, international symbols, quirky upstarts, family businesses. Models of innovation and long-term stability. Sometimes all in one. Each possessing its own unique voice, tone and character. And facing highly individual marketplace challenges. It is our privilege to serve each of these inspiring brands with the enthusiasm, dedication, determination and respect they deserve.
Q: What got you into this business in the first place?
A: Advertising courses in college convinced me that this was the field I was destined to be in.
Q: Who was a big influence in your career?
A: Professor at the U of O, Willis Winter taught ad classes like you were in the real world. He used a combination of blunt reaction to inferior work plus great praise for work that was on target. He used a phrase very famous for work he thought was on target: "bingo".
Q: What inspired you to start O'Leary?
A: It wasn't in my plan when I started working in NYC to start my own agency. After 12 years in New York learning the business and then running the West Coast office for a major agency, I just felt I had what it took to make it. Once I started the agency it became important to start an agency that reflected my point of view of treating employees more like partners and less like cogs.
Q: Do you have a method for coming up with ideas and solutions for clients?
A: I subscribe to James Webb Young's, founder of Y&R concept of producing great ideas. It's a simple process that he wrote a book on. The key element refers to the mental digestive process where you write down ideas and then let you mind combine past experiences, research, etc. to digest the idea and reshape it.
Q: What makes a great brand?
A: The commitment to excellence in all facets of their business. Marketing/advertising is just the outward communication, but excellence at all levels is also critical, such as product development, customer service, treatment of staff, etc.
Q: What driving career goals do you still have?
A: I still love generating marketing solutions for clients as well as working with young people in our agency and see how they develop as ad professionals.
Q: What's the most important thing you've learned about the advertising business?
Q: What talent do you wish you had?
Q: If you had to live on a desert island, what would you miss most?
A: The love of a good woman...preferably a red head.
Q: What’s your favorite movie?
A: Thomas Crown Affair